Case Study /

Hey Dude

HEYDUDE makes lightweight, comfortable, casual shoes for adventurers of all varieties. When Crocs purchased HEYDUDE (one of the largest and fastest-growing Shopify Plus brands) for $2.5b in early 2022, they immediately called Sparky to level-up the site.


Project Overview

  • After a few months of conversion rate optimization, it became apparent that the brand had grown so fast on a technical foundation that was not engineered for scale.
  • With the clock ticking ahead of Holiday, we designed, built, and launched a fully-custom Shopify theme.
  • The new site realized upticks in conversion and huge productivity gains for site merch and ops teams who were hamstrung by the old site.

Sparky Magic

  • We did the entire project in three months, and there was zero margin for error.
  • Sunt deserunt culpa labore pariatur ullamco non qui dolore consequat in eiusmod irure ipsum.
Staring at stars
Staring at stars

Tech Stack

  • Shopify Plus
  • Klaviyo
  • Attentive
  • Fast Simon
  • Elevar
  • Yotpo
  • Narvar
  • Custom Employee Discount App