Case Study /

Rockets of Awesome

Rockets of Awesome is a curated quarterly apparel subscription box for kids and babies. Parents fill out a “style quiz” when signing up, and the Rockets of Awesome robots and unicorns fill their kids’ boxes with apparel that they know they’re going to love.


Project Overview

  • Rockets of Awesome wanted to move to Shopify Plus but were handcuffed by their homegrown, complex web platform that was built over a ten-year span.
  • We migrated the brand to Shopify Plus and partnered with Awtomic to create an easily editable subscription bundle feature.

Sparky Magic

  • We reimagined their curation algorithm and legacy box sorting system, eliminating development dependencies and putting total control into the hands of the merchandising team. 
  • We built a custom quiz builder and box curator app that integrates with Shopify, Awtomic, and their 3PL Pitney Bowes.

Tech Stack

  • Shopify Plus
  • Klaviyo
  • Awtomic
  • Loop
  • Custom Box Curator App