HEYDUDE makes lightweight, comfortable, casual shoes for adventurers of all varieties. When Crocs purchased HEYDUDE (one of the largest and fastest-growing Shopify Plus brands) for $2.5b in early 2022, they immediately called Sparky to level-up the site.
After a few months of conversion rate optimization, it became apparent that the brand had grown so fast on a technical foundation that was not engineered for scale.
With the clock ticking ahead of Holiday, we designed, built, and launched a fully-custom Shopify theme.
The new site realized upticks in conversion and huge productivity gains for site merch and ops teams who were hamstrung by the old site.
We did the entire project in three months, and there was zero margin for error.