Wink is a well-established leader in the scrubs space. Their apparel is designed to work as hard as their customer and they obsess over crafting features and benefits in each of their scrubs to try and make the day a little bit easier for medical professionals.
Wink, formerly known as WonderWink, had been a widely-distributed wholesale brand but approached us to build their very first DTC site on Shopify Plus. Launching in 2023, the site has sparked an immediately successful new channel for the brand.
Partnered with internal IT team to integrate real-time ATP inventory experience from a shared distribution center.