HEYDUDE makes lightweight, comfortable, casual shoes for adventurers of all varieties. When Crocs purchased HEYDUDE - one of the largest and fastest-growing Shopify Plus brands - for $2.5b in early 2022, they immediately called Sparky to level up the site.
Project overview
After a few months of conversion rate optimization, it became apparent that the brand had grown so fast on a technical foundation that was not engineered for scale.
With the clock ticking ahead of Holiday, we designed, built, and launched a fully custom Shopify theme that led to a 51% increase in Checkouts Reached.
The new site realized upticks in conversion and huge productivity gains for site merch and ops teams who were hamstrung by the old site.
A few years later, as HEYDUDE refreshed its branding and looked to bring that evolution to life on the site. Our role as a long-term partner meant we were trusted once again to deliver a high-performance rebuild that aligned with their next stage of growth.
Sparky magic
We did the entire project in three months, and there was zero margin for error.
Advanced custom integration with Fast Simon, Narvar, and other third-party systems.
Tech Stack
Shopify Plus
Klaviyo
Attentive
Fast Simon
Elevar
Power Reviews
Loop
Narvar
Custom Employee Discount App
HEYDUDE experienced a 51% increase in āCheckouts Reachedā YOY post-launch.
Back to all projects
visit
