Orthofeet, a global leader in orthopedic footwear, partnered with Sparky to reimagine their digital storefront. The result: a modern, scalable Shopify Plus experience built to serve multiple markets, streamline product discovery, and elevate the brand’s storytelling.
Project overview
Executed a theme redesign and custom rebuild, optimizing performance and brand presentation.
Configured Shopify Markets for international selling, with a streamlined multi-market workflow and translations.
Defined scalable product data structures for easier management and merchandising.
Integrated Algolia search and merchandising, improving product discovery and conversion.
Designed and built a custom insole and sock bundle experience to increase AOV.
Enabled dynamic content modules via Shopify metaobjects for flexible storytelling.
Launched a shoe finder quiz delivering personalized product recommendations.
Migrated email ESP from Emarsys to Klaviyo, empowering Orthofeet with modern lifecycle marketing capabilities.
Sparky magic
Engineered a tech stack designed for growth, balancing international complexity with performance and operational simplicity.
Combined UX innovation with conversion focus, including bundles, guided selling, and personalized recommendations.
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