Wink is a well-established leader in the scrubs space. Their apparel is designed to work as hard as their customer and they obsess over crafting features and benefits in each of their scrubs to try and make the day a little bit easier for medical professionals.
Project overview
Wink, formerly known as WonderWink, had been a widely-distributed wholesale brand but approached us to build their very first DTC site on Shopify Plus. Launching in 2023, the site has sparked an immediately successful new channel for the brand.
Tech Stack
Shopify Plus
Klaviyo
Elevar
Power Reviews
Loop
Gorgias
SAP ERP
We increased added to cart by 61% and completed checkout by 58% YoY.
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