Ghost is a wildly popular lifestyle sports nutrition brand. With high-quality ingredients and iconic flavors, Ghost has amassed a rabid fanbase of gym-goers everywhere who aim to "be seen".
Ghost had a vastly outdated Shopify theme and enlisted Sparky to usher their site into a new era of eCommerce performance. We designed and built a fully custom Shopify theme that reimagined their online presence across three different markets.
We built a new site that introduced subscriptions, integrated with their existing mobile app, and freshened up their fully custom loyalty program.
We built custom GWP and bundle and capabilities built into the theme, as well as engineered a product structure that allowed their site team to maximize merchandising capabilities across their licensed and owned flavors.