Case Study /


You may not own a ‘47 hat. Just kidding. You definitely do. ‘47 is one of the largest and most prominent headwear brands in the world. With licenses for all major American sports leagues, their gear is worn and loved by fans of all kinds on game day and every day.


Project Overview

  • We designed and built a fully custom Shopify theme which led to an immediate 300% improvement in site speed.

Sparky Magic

  • We introduced a concept called “favorite teams” which personalizes the users' shopping experience and collection sorts based on their fandom.
  • We accomplished this by combining the powers of Shopify customer metafields, Algolia Search and Discovery, and some Sparky secret sauce.

Tech Stack

  • Shopify Plus
  • Klaviyo
  • Attentive
  • Elevar
  • Algolia
  • Yotpo
  • Blue Cherry ERP