Case Study /


Ghost is a wildly popular lifestyle sports nutrition brand. With high-quality ingredients and iconic flavors, Ghost has amassed a rabid fanbase of gym-goers everywhere who aim to "be seen".


Project Overview

  • Ghost had a vastly outdated Shopify theme and enlisted Sparky to usher their site into a new era of eCommerce performance. We designed and built a fully custom Shopify theme that reimagined their online presence across three different markets. 
  • We built a new site that introduced subscriptions, integrated with their existing mobile app, and freshened up their fully custom loyalty program.

Sparky Magic

  • We built custom GWP and bundle and capabilities built into the theme, as well as engineered a product structure that allowed their site team to maximize merchandising capabilities across their licensed and owned flavors.

Tech Stack

  • Shopify Plus
  • Klaviyo
  • Skio
  • Postscript
  • Custom Ghost Loyalty